The Cloverfield Paradox actor speaks about the effect his Netflix movie has on future releases.
Well I was surprised [laughs] like everybody else. Yeah, we were told, but only actually a couple of moments before it happened. But I guess that’s something that [production company] Bad Robot likes to do, is to keep surprising the people.
Streaming services like Netflix, Amazon, and Hulu are increasing their load of original content with each year. That strategy must come with a more inventive and widespread method of releasing movies, and Brühl weighed in on the trend.
And this is something that probably will happen more and more in the future, that there will be different ways in releasing films and dealing with films. If that means that for certain films it can be better because you reach a wider audience, then I think it’s – y’know, fair enough. But again it was really a huge surprise on a Sunday or a Saturday, I was like “Wow, that’s gonna happen – interesting.
While not applicable for every film, the surprise release proves to be a flexible way to appeal to the audience. In the casse of Cloverfield Paradox, it was Netflix's publicity stunt to startle both the critics and the audiences. If anything, Netflix's acquirement of Cloverfield Paradox from Paramount should indicate a trick somewhere in their sleeves.
To an extent, it worked in the movie's favor, but the shenanigan guaranteed little about the movie itself. Still, this case is expected to influence the industry in the near future.
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